artifact / Marketing · Deck

B2B marketing trends 2026

13 trends across 16 sources. A talk in 32 slides.

Four chapters that follow the buyer: where they find you now, when the decision is already made, how you get picked among lookalikes, and what all of it does inside your own company. Inside: 68% of Google searches end without a click, 85% of citations in AI answers come from somewhere other than your site, 96% of companies are invisible in unbranded questions, a blind test on 100 marketing leaders scores 1.86 out of 5 where random guessing scores 1.0, and optimizing for CTR sends 38% of budget into the two worst pipeline quartiles. Built on surveys of buyers themselves rather than marketers' opinions about the market: TrustRadius, G2, Gartner, 6sense. Every number on a slide carries its source and sample size. It closes with a seven-step plan ordered by payback.