Strategy and focus
I help you pick the one thing that matters. The rest can wait. Or never happen at all.
personal site · 2026 edition
DmitriiSergeev
Building SaaS. Most days with Claude.
founder · operator · advisor
Building SaaS since 2015. Took Carrot Quest from zero to $3M ARR. No investors, still 35% growth a year.
In parallel I'm building Dashly. It's an AI SDR for inbound: qualifies the lead, books the meeting before it goes cold. Most of the code I write with Claude.
/ 01 / bio
Marketing, product and sales. One system.
In most companies product, marketing and sales live on different floors. I never worked like that. In my first company I shipped the product, ran sales, and wrote the copy myself. Never unlearned it.
My first business was Anivers, a web studio I started in 2009. Clients were Sberbank, Rosneft, Imperial Tobacco. I left enterprise once it was clear it doesn't scale and burns the team. Carrot Quest came next. Now Dashly.
Almost everything I shipped last year, I shipped with Claude. I write code, I write emails, I rebuild whole products inside a chat. The artifacts that fall out of that stream live here.
Right now I'm Founder & CEO Dashly, Founder & Advisor Carrot Quest.
/ 02 / numbers
01$3MARR at Carrot Quest0 → 1000+ customers, no funding, 35% growth a year.
0210+years in SaaS & AIWrote code in 2009. Ran a team in 2015. Writing code again in 2026, now with Claude.
0350kreaders / monthB2B blog I built at Carrot Quest.
042.5kTG subscribersChannel on going from 0 to 1.
/ 03 / trajectory
Seventeen years. One line.
- 2023 → nowFounder & CEO · Dashly.ioAI SDR · $252K → $1M ARR goal
- 2022 → nowFounder & Advisor · Carrot QuestCo-founder · scaled to $3M ARR
- 2023 → nowAngel / Mentor / Advisor · IndependentC-level in EdTech & MarTech
- 2024 → nowSolo maker · AI toolingGPT agents, voice bots, no-code
- 2015 → 2022CEO · Carrot Quest0 → 1 → product-market fit
- 2009 → 2015CEO · Anivers StudioEnterprise: Sberbank, Rosneft
/ 04 / artifacts
HTML, decks, essays.
Made with Claude.
An artifact is a thought caught before it drifted off. Five areas I work in: CEO, marketing, product, AI, vibecoding.
01 · VibecodingEssay
Vibecoding with Claude Code
Six observations from a CEO
How I build and rebuild whole products in a conversation with Claude. Context beats prompts, sessions beat one-off queries, and where it all breaks.
2026 · v 0.1read →
02 · AIDeck
AI SDR: funnel economics
12 months of lessons from Dashly
$252K ARR, $1M target by 2026. What works in inbound funnels powered by AI agents. And what doesn't.
Coming soonread →
03 · CEODeck
0 → $3M ARR with no funding
Carrot Quest, a ten-year retro
Bootstrapped, profitable, 35% YoY. What I'd repeat, what I'd skip, and why a CEO keeps working after the exit.
Coming soonread →
04 · MarketingDeck
Inbound funnel teardown
From SEO to handshake
How a blog with 50k readers/month becomes SQLs, then revenue. Content, scoring, weekly rituals.
Coming soonread →
05 · ProductDeck
Product Research · JTBD as craft
Based on Product Research Book
A compact take on my product research book. Custdev, hypotheses, finding the real pain.
Coming soonopen ↗
The catalogue keeps growing. New HTML artifacts go into public/artifacts/ with an entry added to lib/artifacts.ts.
/ 05 / how I help
Partner. Mentor. Advisor.
Teams that drive themselves
What changes when the CEO isn't in every meeting. Roles, rituals, culture. None of the HR fluff.
Marketing that pulls leads
Inbound that actually works in B2B SaaS. Positioning, content, traffic. The same stack pulled 50k readers a month at Carrot Quest. I'll show you how it's wired.
Sales that close
Your first sales hire and their KPIs. Why marketing and sales still don't talk in your company. What syncs them with two recurring meetings a week.
Product-market fit
Custdev without self-deception. Hypotheses you can run in a week. Channels where customers are already paying.
/ 06 / writing
Channel on going from 0 to 1.
Telegram · ive_from_0_to_1 ↗
My book on product research. JTBD, custdev, hypotheses.
Product Research Book ↗
spoke on stages
Netology · EcomExpo · FRII · RIF · Product Mindset · Product Camp · ScrumTrek · Epic Growth