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MarketingEssay2026 · August
artifact / Marketing · Essay
Where the agent ends and the salesperson begins
A conversation with Boris Nikolaenko about B2B sales.
An hour of arguing with Boris Nikolaenko about what in B2B sales can already be handed to an agent and what can't. He's built sales teams for twenty years and runs audits. I build the agents that offload those teams. Inside: reps with six months of zero deals, 54-minute first-response times, contact-attempt distribution across 1,302 leads, the WOWBlogger case with 82% into a booked meeting, and the twist — the dashboard that fired the sales team.