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MarketingEssay2026 · v 1.0
artifact / Marketing · Essay
Content Hubs. A Field Guide.
Four models. Eight rules. Anti-patterns.
What a content hub is, and how it isn't a blog. Four models: Hub-and-Spoke, Content Library, Topic Gateway, Content Database. Eight rules that hold a hub together. Eight anti-patterns that break it. A decision tree for picking the right model.