How Novakid turns Instagram into a lead and sales engine across 15 markets

A conversation with Maria Gladysheva, Head of SMM at Novakid.

How Novakid runs Instagram across 15 markets with a team of six. The Top / Middle / Bottom content matrix, per-market funnel structure, where AI in content works and where it doesn't. Three entry points into a parent conversation and the agentic layer on top: one agent opens the DM, another walks the person to a trial-lesson booking, and a human steps in only when a human is needed.